Top companies throw prudence to the wind and invest in people who can provide the know how of acquiring a better position in the market place. Perhaps, all comes to one question: to be or not to be ISO 9001 certified? Why are they doing it? To win new business, to bring more money, to save money.
To retain existing clients is more effective than attracting new business from scratch. How do you keep your customers coming back to you unless you provide value for their money, unless you make a fair exchange: provide the unique experience your business creates for their hard earned cash. Well, easier said than done: it is this possible with quality? But who is there to certify the quality your customers are craving for? I know from experience that at B 2 B level, powerful companies will only engage with your company only if you are ISO certified.
The good news are, that we live in a world of all possibilities and my friend, Monika Adrianto could teach you how to win the Audit.
Meet Monika: Monika Nonce Ardianto
if you are not in Canada, please read her book, first.